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Internet
Real Estate Prospectus Account
PROSPECTUS
SCOPE
This prospectus provides
in detail the information
that a prospective investor
should know about an Internet
Real Estate Investment Account
(Account) before investing.
Investors are advised to
read this prospectus carefully
and to retain it for future
reference.
OVERVIEW
OF THE INVESTMENT ACCOUNT
The following is a summary
of key information about
the Account and the risks
that apply. You will find
additional information about
the Account after this summary.
You should carefully read
the more detailed information.
For a detailed discussion
of risks of investing in
the Account, please refer
to "Main Risks of Investing
in the Account," on
page 6.
What
is an Internet Real Estate
Investment Account?
The Account is a service
designed to manage investments
in domain names and domain-name
based assets as well as
established websites and
web based businesses.
What
is the objective of the
Investment Account?
The Account seeks to provide
value growth over the long-term
and earn income from monetizing
traffic, sales of advertisements
from an Account?s domain
names and websites as well
as the eventual sale of
domain names and established
websites in order to achieve
an attractive total return
consistent with prudent
investment risk.
What
does the Account Invest
in?
The Account invests in domain
names and domain-name based
instruments that, in the
Account?s Investment Manger?s
opinion, offer the opportunity
to meet the Account?s
Investment
Objective.
The Account?s manager exercises
a flexible strategy in the
selection of investments
that is not limited by investment
style or domain name class.
The Account may invest in
the following instruments:
o Globally registered
domain names under existing
generic top-level domain
names (gTLDs), county-code
domain names (ccTLDs), and
non-ICANN approved extensions
o Domain name pre-registrations
under extensions that are
currently unavailable
o Domain name leases
o Money market accounts
o Established websites with
a record of profitability
over a period of at least
9 months
o Website creation for potential
sale or revenue share with
the account owner
Bumdo Domain Name Investment
Account Prospectus
1. ? Distressed domain name
investments, such as domain
name liquidations ordered
by a court
An Account?s Investment
Manager may decide to sell
investments given a variety
of circumstances, such as
when an investment no longer
appears to offer the potential
for long-term growth of
capital, when an investment
opportunity arises that
the Investment Manager believes
is more compelling, or to
realize gains or limit losses.
How
is Monetization Revenue
Generated?
Details of domain name traffic
monetization management
are available at http://investors.DomainsHome.com,
and are incorporated by
reference into this prospectus
in its entirety.
What
are the Main Risks of Investing
in the Account?
1. ? Market risk is the
risk that general global
economic conditions will
affect returns of all assets,
including domain names,
in ways that are not anticipated.
2. ? You may lose money
by investing in an Account.
3. ? An investment in an
Account is not a deposit
in a bank and is not insured
or guaranteed by the Federal
Deposit Insurance Corporation
(FDIC) or any other government
agency.
4. ? There is no assurance
that the Account will meet
its investment objective.
Who
is an Account Designed for?
The Account is designed
for investors who wish to
take advantage of investment
opportunities in domain
names and domain-name based
assets while receiving periodic
income.
Who
owns Purchased Domain Names?
All purchased domain names
for an Account are registered
? registrant name and administrative
contact - to the name on
the Account.
How
often does an Investor Receive
Performance Reports?
Online reports on traffic
monetization income, exchange
transactions, and fees are
updated monthly.
How
can an Investor open an
Account?
To open an account you must
submit the online form.
We will review your request
and will notify you when
the account is setup.
Bumdo
Domain Name Investment Account
Prospectus
How
can Investors Increase their
Investment in an Account?
Investors can increase their
investment at any time.
See "Investor Qualifications"
on page 9.
How can an Investor Change
the Monthly Auto Distribution
Amount?
An investor has to submit
the Account modification
form, available at http://investors.DomainsHome.com
How can an Investor Terminate
an Account?
To terminate an account,
an investor needs to submit
the termination form available
at http://investors.DomainsHome.com
There are no termination
penalties or fees.
RETURN ANALYSES
1.
(A) Sources of Return
There are two distinct sources
of return to a domain name
owner: price appreciation,
the difference between the
sale and the acquisition
prices, and traffic monetization
revenue. Below is a decomposition
of each of these sources.
1.
1. Price Appreciation
A domain name can be acquired
from another entity and/or
secured through pre-registrations
of new top-level domain
(TLD) extensions ? such
as the newly launched ".eu"
- introduced over time.
Above normal returns are
generated through acquisitions
of undervalued domain names,
those that the acquirer
predicts to possess higher
than average pay-per-click
(PPC) growth rates, and
those whose current PPC
rates are deemed under-priced
by the acquirer.
A simple valuation model
helps to clarify these sources:
Assume that the cash flows
(CFs) generated by the asset
to be acquired will grow
indefinably at a constant
rate g. The value of such
an asset can be mathematically
captured by the simple formula,
where
• k is the required
discount rate to adjust
the value of the CFs to
reflect their risk.
Thus, using the above formula,
an under-valued domain name
would have a price less
than Value. The acquisition
of such an asset leads to
excess returns over a
Bumdo Domain Name Investment
Account Prospectus 5
fairly priced domain name.
Nevertheless, an investor
can also generate above
normal returns from the
acquisition of a fairly
priced domain name if the
investor believes that the
current market value of
PPC, i.e., the CF, is under-priced
and/or forecasts the growth
rate to be higher than the
figure used for g that is
used in the valuation of
the asset?s fair market
price.
Applying the formula for
a parked domain name, the
CF is the current PPC rate
for the keyword. The PPC
rates are publicly available
through Google and Yahoo?s
Overture.com. There are
also well developed financial
models to estimate k. Using
the above formula, the acquirer
needs to predict g.1
Undervalued domain names
arise, for example, when
the owner needs immediate
liquidity or the domain
name is being liquidated
under a court order. Undervalued
domain names provide an
additional source of price
appreciation in addition
to the asset?s normal required
return.
Pre-registrations can provide
tremendous return opportunities,
as pre-registration fees
have been set low, typically
less than $30. Thus, the
successful ownership of
domain names associated
with high-value keywords
can lead to returns in the
thousands of percent over
a relatively short period
of time.
1.
2. Enhanced Traffic Monetization
Allocating the domain names
to the highest revenue generating
service provider can result
in tremendous returns. Moreover,
moving the acquired domain
name from parking monetization
to developing a customized
mini-website can increase
revenue multi-fold.
1.
(B) Expected Return Estimate
In addition to the benchmark
performance, the size of
the additional sources of
return is outlined below.
1.
1. Benchmark Return
Empirical studies show that
the average annual price
appreciation is in excess
of 300%. This represents
benchmark annual return.
2.
Investment Monetization
The additional return that
can be generated by moving
a parked domain name to
a superior service provider
can generate returns in
excess of 50%.
3.
Custom Mini-Website
A customized mini-website
can generate higher returns
than parking, stemming from
increased chance of link-click
due to the customized landing-page
design, higher PPC rates
from direct negotiations
with advertisers, increased
traffic due to better
1 Bumdo is constantly refining
their estimation models
for g for the various keyword
industry segments.
Bumdo Domain Name Investment
Account Prospectus 6
1. chance of being indexed
by a major search engine,
and increased number of
repeat customers due to
increased customer stickiness.
4. Investment in Future
Extensions
Investments in future extensions
provide tremendous windfall
profit opportunities. In
addition to being lucrative
for the average investor,
proprietary information
that we collect from our
investments yields additional
returns through concentrations
of pre-registration on superior
performing keywords.
MAIN
RISKS OF INVESTING IN THE
ACCOUNT
All investments carry risks.
An investment in the Account
involves substantial risks.
Neither the Securities and
Exchange Commission nor
any state securities commission
has approved or disapproved
these Accounts or passed
upon the adequacy of this
prospectus.
Investment-Related
Risks
1. ? General Economic and
Market Conditions
General economic and market
conditions, such as interest
rates, inflation rates,
global economic uncertainty,
changes in laws, and national
and international political
circumstances may affect
the success of the Account?s
investment objective. These
factors may affect domain
name prices and the liquidity
of investments held by the
Account. Unexpected illiquidity
could impair the Account?s
profitability or result
in losses.
? Risks of Securities Activities
All investing and trading
activities involve the risk
of loss of capital.
? Illiquid Portfolio Investments
Domain name markets are
not liquid. The market prices,
if any, for such securities
tend to be volatile and
the Account Investment Manager
may not be able to sell
them when it desires to
do so or to realize what
it perceives to be their
fair value in the event
of a sale. The sale of restricted
and illiquid securities
often requires more time.
? Non-Diversified Status
The Account is "non-diversified"
under the Investment Company
Act. That means that the
Account can invest in a
single instrument without
limit.
To the extent the Account
invests a relatively high
percentage of its assets
in a single instrument the
Account is subject to additional
risk of loss if those obligations
lose market value.
¦
Bumdo Domain Name Investment
Account Prospectus 7
1. In view of the risks
noted above, the Account
should be considered a speculative
investment and investors
should invest in the Account
only if they can sustain
a considerable loss of their
investment. No guarantee
or representation is made
that the investment program
of the Account or that the
various domain names selected
by the Account will produce
positive returns or that
the Account will achieve
its investment objective.
In addition, as the Account?s
investment program develops
and changes over time, an
investment in the Account
may in the future be subject
to additional and different
risk factors.
Sources
of Potential Risk
1. ? Foreign Exchange Risk:
This risk is associated
with foreign exchange fluctuations
vis-à-vis the United
States Dollar (USD). As
domain name traffic monetization
payments are made in USD,
investors outside the US
will be exposed to this
risk. The amount of risk
exposure depends on the
domain name owner?s home
currency volatility and
the size of monetization
revenue.
2. ? Credit Risk: In general,
credit risk is due to uncertainty
in a counterparty's ability
to meet its obligations.
This risk arises when a
monetization service provider
is unable to make obligations
in full or on time.
3. ? Operational Risk: This
is the risk of monetary
losses resulting from inadequate
or failed internal processes,
people, or systems.
4. ? Legal Risk: The legal
risk is from uncertainty
due to legal actions or
uncertainty in the applicability
or interpretation of contracts,
laws, or regulations.
5. ? Regulatory Risk: This
risk arises when governments
change the law in a way
that adversely affects assets
in the Account.
While the Investment Manager
will attempt to moderate
these risks, there can be
no assurance that the Account?s
investment activities will
be successful or that an
Account owner will not suffer
losses.
Bumdo
Domain Name Investment Account
Prospectus 8
INVESTMENT MANAGER
Alex Tajirian (the "Investment
Manager") serves as
the Account?s manager and
provides day-to-day investment
management services to the
Account.
After completing his Ph.D.
course work in Economics
at U. C. Berkeley, Tajirian
joined Bank of America as
a visiting scholar responsible
for providing quantitative
support to the trading floor.
Tajirian has seventeen years
of academic and practical
experience. He has taught
finance at the Graduate
School of Business (Haas
School) at U. C. Berkeley,
and Business Policy and
Strategy at U.C. Berkeley's
Worldwide Programs. His
nonacademic experience includes
consulting experience with
Morgan Stanley, Treynor-Arbit
Associates, and BARRA on
financial risk monitoring
and valuation. He has also
been engaged in the following
industry activities: an
expert witness in a number
of lawsuits; and a panelist
at the Domain Roundtable
Conference in 2005 and 2006.
A sample of his industry
studies and opinions are
available at http://investors.DomainsHome.com
FEES AND EXPENSES OF THE
ACCOUNT
There are three categories
of non-refundable management
fees:
1. 1. An upfront fee of
2% of the initial investment
and any subsequent increases
in investments in the Account.
2. 2. A 5% commission on
the monthly income generated
by the Account.
3. 3. A 1.5% of the initial
investment annual management
fee.
Domain name registrations,
renewals, and other registrar
and registry services deemed
valuable by the Investment
Manager are expensed at
cost.
Bumdo
Domain Name Investment Account
Prospectus 9
DISTRIBUTION
PLAN
The Auto Distribution Plan
enables you, as the owner
of an Account, to make regular
monthly redemptions of monthly
monetization income (MMI).
With your authorization,
we will automatically payout
MMI and have it automatically
deposited into your bank
account or a check in the
amount specified mailed
to you. The required minimum
distribution to participate
is $100.
To participate in the Auto
Distribution Plan, you should
select the option in your
Application Form or submit
an Account Maintenance Modification
form.
If you elect to receive
distributions in cash, and
checks (1) are returned
and marked as "undeliverable"
or (2) remain uncashed for
six months, your cash election
will be changed automatically
and your future MMI will
be fully reinvested in the
Account at face value determined
as of the date of payment
of the distribution. In
addition, any undeliverable
checks or checks that remain
uncashed for six months
will be canceled and will
be reinvested in the Account
at face value determined
as of the date of cancellation.
Distributions from all of
the Account may be subject
to federal, state, and local
taxes.
INVESTOR
QUALIFICATIONS
Accounts are being offered
only to investors who represent
that they are companies
and individuals with a net
worth of more than three
times their total investment
in all their Accounts.
The minimum initial investment
in the Account by any investor
is $50,000 and the minimum
additional investment in
the Account by any investor
is $10,000.
You should rely only on
the information contained
in this prospectus. The
Account has not authorized
anyone to provide you with
different information. In
addition, you should not
assume that the information
provided by this prospectus
is accurate as of any date
other than the date on the
front of this prospectus.
MORE
INFORMATION ABOUT THE ACCOUNT
For additional information
on the Account, contact
us via e-mail at investors@DomainsHome.com
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