Top-Level
Domain (TLD): Generally,
the .com TLD is the most sought-after
amongst buyers and will ensure the
highest value of a given domain.
Other popular TLDs, such as .net and
.org, might limit the versatility
of the domain, implying a certain
type of site reside on the domain.
In some cases, a country code TLD
(ccTLD) will be more applicable than
a generic TLD.
Length: Generally, shorter
names are more valuable when compared
to longer length names. Shorter
names are easier to remember, but
they are also more scarce.
Number of Words: Generally,
domain names comprised of words are
better than a name made up simply
as a combination of letters. Long
names with several words are typically
not as valuable as shorter names with
fewer words because shorter names
are easier to remember.
Number of Hyphens: Names
without hyphens are more valuable
than their counterparts because they
are thought to be easier to remember
and type.
Numeric Characters: Names
that contain a combination of letters
and numbers are typically less valuable
than domain names that are either
all alphabetic characters or all numeric.
Desirability: Domain
name value is based on the demand
for a particular name. Domain
names that are suitable for niche
markets will have fewer interested
buyers than names that relate to a
broad market, decreasing the value
of the name.
Recent Sales and Current Domain
Name Market Trends
Recent
Comparable Sales
One of the best reasources for
determining the value of a domain
name is researching comparable sales
from aftermarkets. We compile recent
domain name sales from sites like
SEDO, TDNAM, AfterNIC, Moniker, and
even eBay.
Current
Trends
Domains that contain words or phrases
that are particularly "en vogue"
may catch potential buyers' attention.
Such domains, however, may lose their
value as current trends change.
Additionally, because some listed
domains include the Web site content
that resides on the domain, those
domains may also retain their present
search engine ranking after the domain
sale concludes. A domain that
holds a high ranking for attractive
keywords with the Internet's leading
search engines (e.g., Google, MSN,
and Yahoo!) will be particularly attractive
to potential buyers. Note: Search
engine rankings are subject to continual
changes and any change to the content
of the Web page may impact its search
engine ranking. |
